EuroGames Stockholm launched the #FlamingStar – a digital activation on Twitter (the world’s most open and democratic media). By carrying the exclusive #FlamingStar on your Twitter account for 15 minutes, you’ll show your support for diversity within the athletic world.

EuroGames’ main goal is to democratise the world of sports. The #FlamingStar is a symbol for that struggle. Everyone is welcome to hold the #FlamingStar, no matter who you are or what you believe in. And by carrying the #FlamingStar you’ll take action against discrimination in sports.

– I’m happy and honoured to be an Ambassador for EuroGames Stockholm. The LGBTQ community’s rights must be strengthened within all social sectors. I hope that many, just like me, will take a stand and choose to carry the Flaming Star during 15 minutes on Twitter, says Gabriel Wikström, Sweden’s Minister for Health Care, Public Health and Sport.

– EuroGames Stockholm’s main goal is to work for equality regardless of gender identity, gender expression, ethnicity or sexual orientation within sports, culture and politics. The campaign is an initiative to raise awareness around these issues and EuroGames Stockholm that is held between August 5th – 9th, says Jakob Jansson, President of EuroGames Stockholm.

How it works:

You’ll get in line for the #FlamingStar by signing up at http://flamingstar.eurogamesstockholm.com/. When you are about to receive the #FlamingStar you’ll get a direct message on Twitter, letting you know that you’re about to get your 15 exclusive minutes with the #FlamingStar. During that time you can choose to take a “Flamie” (a picture of you with the symbol), pass it on to a friend or to the next person in line. The goal is to make the #FlamingStar symbol pass through as many hands – and Twitter accounts – as possible all over the world.

Who’s in line:

The following personalities have already joined the movement: Sweden’s Minister for Health Care, Public Health and Sport Gabriel Wikström, Swedish National Football Team Player Nilla Fischer, former professional football player Victoria Sandell Svensson, German football star Thomas Hitzlsperger, actress and transgender activist Aleksa Lundberg, politician Birgitta Ohlsson, artist Lars Lerin and handball player Tobias Karlsson.

The campaign #FlamingStar was developed by the advertising agency M&C Saatchi Stockholm and digital agency Sticky Beat. Markus Nyström, founder of Digital Illusions and world famous 3D artist, designed the exclusive #FlamingStar symbol, which also is the official logo of EuroGames Stockholm. The use of the logo in social media symbolises the stance for everyone’s right to pursue sports regardless of gender identity, gender expression, ethnicity or sexual orientation.